A new phase and redesign for Paleo Powders

Paleo Powders is entering a new phase. In this video I'll walk you through what we have changed, why we did it and what you can expect from us in the time ahead.

It's not just about a new look, but about a clear choice for transparency, quality and better communication with our customers.

Where Paleo Powders comes from

Paleo Powders was founded by Samuel and Paul. From the start, the focus has been on high-quality products, with as little processing as possible and with respect for the origin of the ingredients.

I recently joined as CMO and was given responsibility for the rebranding. We used that moment to look not only at our appearance, but also at how we tell our story and how clear we are towards our customers.

Why this rebranding was needed

There is a lot of ambiguity in the supplement world. Ingredients often come from different countries, sourcing is not always transparent and labels tell only part of the story.

With this rebranding we want to:

• communicate more clearly

• show better where our products come from

• distinguish between different product categories

Not to make things more complex, but precisely to make them simpler and easier to understand.

More transparency about sourcing

An important part of this step is transparency. We want to give better insight into:

• the origin of our ingredients

• the regions and farms our products come from

• who is involved in processing

For us, this is essential. Customers should be able to see what they are using and where it comes from – especially in a market where that is far from a given.

A new label system

The redesigned labels help with this. We have chosen a clear colour system that reflects the origin of each product:

• Brown labels for beef-based products, such as grass-fed collagen

• Blue labels for products from the sea

• White and grey labels for dairy products such as kefir and colostrum

That way you can see at a glance which category a product belongs to.

New products in the same line

Alongside the new branding, we are also introducing new products that fit what Paleo Powders stands for.

Salmon roe from Alaska

This product was developed as an alternative to traditional fish oils. It is a product from the sea, with a clear origin and minimal processing.

Biltong beef cuts

A beef product from grass-fed animals from the Spanish Pyrenees. This product was developed with quality and accessibility in mind and is also suitable for children.

What this step means

This rebranding is the next step in the development of Paleo Powders. We are consciously choosing:

• more clarity

• better explanations

• transparency about origin

• products that fit a food-first philosophy

In the time ahead we will share more and more information about our products and where they come from. Not everything at once, but step by step.

This is how we keep building Paleo Powders – and thank you for being part of the journey!