A new phase and redesign for Paleo Powders

Paleo Powders is entering a new phase. In this video, I take you through what we have changed, why we made those changes, and what you can expect from us in the coming period.

It’s not just about a new look, but about a clear choice for transparency, quality, and better communication with our customers.

Where Paleo Powders Comes From

Paleo Powders was founded by Samuel and Paul. From the very beginning, the focus has been on high-quality products, with as little processing as possible and with respect for the origin of the ingredients.

Recently, I joined as CMO and was given responsibility for the rebranding. We used that moment not only to look at the visual identity, but also at how we tell our story and how clear we are toward the customer.

Why Rebranding Was Necessary

In the supplement world, there is a lot of ambiguity. Ingredients often come from different countries, sourcing is not always transparent, and labels only tell part of the story.

With this rebranding, we want to:

• communicate more clearly
• better show where products come from
• make a distinction between different product categories

Not to make things more complex, but rather simpler and easier to understand.

More Transparency About Sourcing

An important part of this step is transparency. We want to provide better insight into:

• the origin of ingredients
• the regions and farms where products come from
• who is involved in the processing

For us, this is essential. Customers should be able to see what they are using and where it comes from. Especially in a market where that is far from universally self-evident.

A New Label System

The renewed labels help with this. We have chosen a clear color system that aligns with the origin of the product:

• Brown labels for beef-related products, such as grass-fed collagen
• Blue labels for marine products
• White and gray labels for dairy products such as kefir and colostrum

This makes it immediately clear at a glance which category a product belongs to.

New Products Within the Same Line

Alongside the new branding, we are also introducing new products that fit within what Paleo Powders stands for.

Salmon Roe from Alaska

This product was developed as an alternative to traditional fish oils. It is a product from the sea, with a clear origin and minimal processing.

Biltong Beef Cut

A beef product from grass-fed animals from the Spanish Pyrenees. This product was developed with quality and accessibility in mind and is also suitable for children.

What This Step Means

This rebranding is the next step in the development of Paleo Powders. We consciously choose for:

• more clarity
• better explanations
• transparency about origin
• products that align with a food-first philosophy

In the coming period, we will continue to share more information about our products and where they come from. Not all at once, but step by step.

This is how we continue to build Paleo Powders, and thank you for being part of the journey!